For over 15 years, I have been a jam partner for directors, producers, musicians, script writers and advertising creatives all of the world and this continues to give me a delicious look into culture and media psychology from a bird's eye perspective. I study the politics of international advertising, the evolution of VFX and AI, and the various global & culture specific styles of filmmaking through the pitch decks that we write and design for many film markets including India, Europe, Middle East, South Africa, South East Asia and USA. I believe that each story (and each mind) has its own unique form for idea-selling, and for this reason I customise story-selling formulas for each of my clients. The development projects we take on at The Fictionary remain strictly confidential to protect the idea-selling processes we create together with our director, writer, artist and production house with the intention to equip them with this customised presentation formula and turn them into their own salespeople for future stories they may have.